Friday, January 9

Top 5 Reasons For the Rise Of Coca-Cola

1. Open Food and Drug Rules - The original drink was simply a medical allixer. The likes of which were numerous. You were allowed to sell whatever you wanted and to say whatever you want about it
2. Addictive ingredients - originally Alcohol, caffeine and most importantly Cocaine
3. The Prohibition - at this point they had to take out the alcohol, but now Coca-cola could take countrol of the Casual Drinking market
4. World War 2 - During this war, Sugar needed to be rationed, and most companies were really hurt. Coke’s president went to Washington, and got them to agree that Coca-cola was needed at war time. Suddenly there competitors couldn’t compete. Cokes were sent to the battle front and you had a new marketing campaign and a slew of GIs who loved it.
5. Marketing - At their height Coca-cola was spending almost 90% of their profits on marketting.

What about 6, Deliciousness?
BTW, this totally reminds me of Dr. Strangeglove (the mention of war and Coca-Cola...):

Group Capt. Mandrake: Colonel... that Coca-Cola machine. I want you to shoot the lock off it. There may be some change in there.

Colonel "Bat" Guano: That's private property.

Mandrake: Colonel! Can you possibly imagine what is going to happen to you, your frame, outlook, way of life, and everything, when they learn that you have obstructed a telephone call to the President of the United States? Can you imagine? Shoot it off! Shoot! With a gun! That's what the bullets are for, you twit!

Guano: Okay. I'm gonna get your money for ya. But if you don't get the President of the United States on that phone, you know what's gonna happen to you?

Mandrake: What?

Guano: You're gonna have to answer to the Coca-Cola company.
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